New Zealand’s Mental Health Minister, Hon. Matt Doocey, has announced the launch of the NZ$5 million Mental Health Promotion Fund, a new initiative designed to support organisations running campaigns that foster mental well-being through both digital and traditional channels. The fund is part of a broader government strategy to enhance mental health services by prioritising prevention, early intervention, and the integration of digital tools to improve access to care.
The announcement came during the inaugural Digital Mental Health Summit, which brought together experts, clinicians, policymakers, and community leaders to explore innovative solutions to gaps in mental health services. Participants discussed the potential of digital tools in creating a more inclusive and efficient mental health care system across New Zealand, aiming to shape a digitally-enabled approach to mental health and addiction care.
The Mental Health Promotion Fund is intended to empower organisations to develop programmes that promote resilience, mental wellness, and self-care, enabling individuals to better manage their mental health while also fostering supportive communities. Minister Doocey highlighted the vital role that NGOs and community-based organisations play in responding to local mental health needs, saying, “The sector is uniquely equipped to understand and respond to the needs of the community.”
The initiative also aligns with the government’s broader commitment to allocate 25% of mental health and addiction funding towards prevention and early intervention. Minister Doocey emphasised that tackling mental health challenges at their roots is a priority. “Strengthening the focus on prevention and early intervention is one of my key priorities,” he said, underscoring the importance of proactive solutions to reduce the long-term burden of mental health issues.
The Digital Mental Health Summit provided a platform for leaders to develop practical solutions that combine both traditional and digital approaches to care. In addition to exploring cutting-edge technological advancements, participants worked on creating actionable strategies to improve New Zealand’s mental health ecosystem. These strategies will be presented to Minister Doocey for further consideration and implementation.
The summit also addressed the increasing demand for mental health services in an increasingly digital world. Online platforms have become crucial in expanding access to care, and the government is committed to supporting initiatives that enhance the effectiveness and reach of digital services. By integrating digital tools with traditional care models, the government aims to break down barriers to mental health support and create more efficient pathways for individuals to seek help.
The application process for the Mental Health Promotion Fund is now open and will close on February 10, 2025, with contracts expected to be finalised by April 2025. This initiative builds on previous programmes like the Community Sector Innovation Fund, Gumboot Friday, Peer Support Workers in emergency departments, and crisis cafes, all of which play a key role in supporting the mental wellness of New Zealanders.
By focusing on a combination of digital and community-based solutions, the government is taking important steps toward building a more resilient and mentally well society. The Mental Health Promotion Fund aims to lay a stronger foundation for long-term mental wellness, equipping New Zealanders with the tools and support needed to manage life’s challenges effectively.
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