Anveshan, a direct-to-consumer (D2C) brand, is reshaping the landscape of health-conscious eating by offering a range of organic, minimally processed foods directly sourced from farmers. The brand’s focus on purity, sustainability, and authenticity aims to provide urban consumers with a healthier and more transparent food option, responding to the growing demand for natural foods in India’s bustling markets.
The journey began when Aayushi Khandelwal, an IIT-Guwahati alumna, turned to her grandmother’s time-tested superfood recipes in search of solutions to her health problems. Inspired by the profound impact, she, along with friends Kuldeep Parewa and Akhil Kansal, set out to explore the market for food brands that could offer similar natural alternatives. Their research revealed a significant gap between the organic foods they sought and the adulterated options readily available in urban markets. This insight led to the launch of Anveshan, a brand founded on trust and rooted in farm-fresh authenticity.
From Farm to Table: The Anveshan Advantage
Anveshan offers a variety of health-focused products, including A2 ghee, cold-pressed oils, superfoods, natural honey, and fruit-based sweets. All of these products are crafted from ingredients sourced from a network of over 5,000 farmers, ensuring the highest standards of purity. With the rise in lifestyle-related health concerns, many consumers are increasingly turning to foods that combine traditional wisdom with modern health awareness, a trend that Anveshan is capitalizing on.
The company maintains rigorous quality control, testing every batch in certified in-house laboratories before packaging. Additionally, Anveshan’s use of QR code-enabled traceability allows consumers to track the sourcing and purity of each product, helping build trust in a market often marred by adulteration concerns.
Capitalizing on Quick Commerce and D2C Growth
Anveshan’s growth has been fueled by its strong presence across e-commerce platforms, quick commerce apps, and modern retail outlets in major cities like Delhi NCR, Mumbai, and Bengaluru. In 2024, the company saw an impressive 80% increase in revenue, with its quick commerce sales growing sixfold year-over-year.
The brand reported a revenue of INR 58.16 Cr for FY24, up from INR 31.40 Cr in FY23, reflecting its strong market traction. With an eye on continued growth, Anveshan is expected to reach INR 100 Cr in revenue by the end of FY25, marking a 72% increase from the previous year. Looking ahead, the company plans to scale further, with projections to reach INR 500 Cr through new product development and strategic expansion.
Anveshan’s commitment to sourcing from farmers, ensuring quality, and embracing modern technology is setting a new standard for health-conscious food brands in India.
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