In the ever-evolving world of TikTok food trends, a new star has emerged. Logan Moffitt, also known as @logagm or simply “cucumber guy,” has taken social media by storm with his unique cucumber salad recipes. His catchphrase, “Sometimes you need to eat an entire cucumber. Let me show you the best way to do it,” has become a defining motto as his popularity continues to soar.
Moffitt had been sharing food content for a while, but everything changed in July when he posted a cucumber salad recipe that went viral. The dish, featuring soy sauce, fish sauce, sugar, MSG, sesame oil, garlic, spring onions, sesame seeds, and, of course, a whole sliced cucumber, has garnered over 12 million views. Since then, Moffitt has leaned into his newfound niche, amassing 5.7 million followers.
The simplicity of his videos has contributed to their widespread appeal. Moffitt’s cucumber salad creations, which now number around 40 since July, follow a consistent format. Each salad starts with a mandoline-sliced cucumber, free-poured ingredients, and a round plastic deli container where the contents are shaken together. His signature final touch? A sprinkle of MSG, followed by his usual enthusiastic “mmm!” as he digs in with metal chopsticks.
While the content appears wholesome, the rise of “cucumber guy” has not gone unnoticed by advertisers. Sponsorship offers have come pouring in, with Moffitt seamlessly incorporating them into his established video format. These promotions range from food-related partnerships to more unconventional sponsors. For example, in one sponsored post by a razor company, Moffitt humorously swaps out his mandoline for a men’s razor blade to slice the cucumber. In another, he promotes a leave-in hair mask while preparing his salad – though, thankfully, the mask is for his hair, not the cucumber.
As Moffitt’s popularity continues to grow, so does speculation about the influence of his viral videos. While there have been rumors of a cucumber shortage in Iceland linked to TikTok trends, there is no clear evidence that Moffitt’s content is solely to blame. Other factors, such as seasonal crop cycles, are also thought to have contributed.
However, with increased attention also comes safety concerns. Moffitt’s use of a mandoline without a finger guard has raised eyebrows, especially after a Gold Coast fitness instructor was hospitalized after attempting one of Moffitt’s recipes. U.S. food publication Eater even issued a public service announcement on how to safely use a mandoline due to the sudden rise in injuries.
Moffitt himself has addressed these safety concerns, occasionally issuing warnings about the dangers of using a mandoline. In a recent video, he acknowledged the uptick in accidents and endorsed the “Dash Safe Slice” mandoline, conveniently available via a link in his bio.
Despite these concerns, Moffitt’s cucumber craze shows no signs of slowing down. While he has yet to specify the exact type of cucumber he uses in his viral recipes, it appears to be a standard continental variety. Perhaps his next viral moment will come when he discovers a new cucumber variety to share with his followers.
